'Marketing needs to shift its game and change its conversation’… to be successful, ‘we need to start thinking about relationship-driven business growth’.
How does account-centric social selling help achieve this?
How do I implement this organisation wide?
If there’s one person who knows what it takes to align social selling within an organisation, it’s Sarah. Boatloads of hands-on experience from startup to enterprise.
And Sarah is generous in sharing her insights and experience in our discussion.
Sales and marketing collaboration is easy to talk about – but in practice it's still a promised land for many.
With significant changes in the B2B buying journey, both marketing and sales need to collaborate now more than ever before.
Get this right and insight-driven marketing will replace vanity metrics, help drive revenue, and transform the marketing conversation at board level.
🎧 Tune in to listen to the full episode.