'Marketing needs to shift its game and change its conversation’… to be successful, ‘we need to start thinking about relationship-driven business growth’.
How does account-centric social selling help achieve this?
How do I implement this organisation wide?
Some of the issues and questions Sarah Goodall, Founder & CEO at Tribal Impact addressed when she spoke with Paul Denham, the host of the B2B Uncovered podcast.
If there’s one person who knows what it takes to align social selling within an organisation, it’s Sarah. Boatloads of hands-on experience from startup to enterprise.
And Sarah is generous in sharing her insights and experience in our discussion.
Sales and marketing collaboration is easy to talk about – but in practice it's still a promised land for many.
With significant changes in the B2B buying journey, both marketing and sales need to collaborate now more than ever before.
Get this right and insight-driven marketing will replace vanity metrics, help drive revenue, and transform the marketing conversation at board level.
🎧 Tune in to listen to the full episode.