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B2B Uncovered
Welcome to the B2B Uncovered podcast for the curious, nosy or better still those with a thirst to learn from others’ experience, successes and hard knocks at the B2B coalface, peeling back the covers on marketing, sales and growth – hosted by Paul Denham.
B2B Uncovered
How to Unlock Insights from Customer Interviews and Turn into Marketing Actions
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ResearchHQ
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Episode 15
In this episode Paul Denham talks with Ryan Paul Gibson, Founder at content lift. The topic of the conversation centres on 'How to unlock the insights from customer interviews and turn these into marketing actions'.
Ryan is a guy who only talks to customers – to figure out why they buy. And he's good at it. Very good.
We explore the following:
- What types of customer interviews are there?
- Why bother with customer interviews?
- Actionable steps to get going
- To compensate for interviews or not?
- How to unlock the insights from customer interviews and turn these into marketing actions.
Tune into this episode to learn more .