In this first episode Paul Denham talks with Steve Brothers who is the Founder and CEO at Splashmetrics about the role that content plays in the modern buying journey.
Over the last few years buyers have become less inclined to speak to salespeople until late on in their buying journey, yet expect content to deliver the same level of information through self discovery.
How is content rising to this challenge and what exactly is smart content? Join us on this episode where all is revealed.