In this episode Paul Denham talks with Philippe Ruttens, B2B Revenue Marketeer & Fractional CMO, about RevOps – what it is and the challenges Philippe has experienced and overcome in developing RevOps within several organisations during his career.
Getting an organisation all rowing in the same direction around a business function that aims to maximise an organisation's revenue potential is what RevOps is about.
But as we learn from this conversation this comes with significant challenges, not least the aligning of internal groups and stakeholders including marketing, sales, customer success, and product management.
If you're on this RevOps journey, or wanting to start, tune into this episode and learn from a B2B marketing expert so you can help maximise your success and minimise the pain.