In this episode Paul Denham talks with Vladimir Blagojević, Co-Founder at FullFunnel.io about engaging B2B buyers using a buyer centric, rather than a seller centric framework.
Based on a case study that generated 1300 leads from a content download, we explore why this failed when six months later there were just two opportunities and no sales.
We dig deeper into this on the podcast and focus on what needs to change for marketing to meet the needs of buyers in today's world rather than stuck in a paradigm that belongs back in 2011.
Vladimir, as always, is generous in sharing his insights and best practices making this a highly valuable listen.