B2B Uncovered
Welcome to the B2B Uncovered podcast for the curious, nosy or better still those with a thirst to learn from others’ experience, successes and hard knocks at the B2B coalface, peeling back the covers on marketing, sales and growth – hosted by Paul Denham.
B2B Uncovered
Marketing when up against an 800-pound gorilla
•
ResearchHQ
•
Episode 16
In this episode, Paul Denham talks with Corina Ludwig, President of FunctionFox about marketing in a very crowded market, including against competitors akin to 800-pound gorillas with very deep pockets.
22 years ago, timesheet and project management tools were few and far between.
There were about five competitors of FunctionFox when it launched.
Today there are 3000+
Learn how a small fish in a big pond with just a fraction of its competitors' budgets survived and thrived by being creative, focusing on its niche, and delivering more than software to its customers.
Tune in to the full episode to learn more.