B2B Uncovered
Welcome to the B2B Uncovered podcast for the curious, nosy or better still those with a thirst to learn from others’ experience, successes and hard knocks at the B2B coalface, peeling back the covers on marketing, sales and growth – hosted by Paul Denham.
B2B Uncovered
The Pros and Cons of Using an ABM Platform
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ResearchHQ
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Episode 18
In this episode, Paul Denham talks with Naseef KPO, B2B Marketing Leader, Speaker and Mentor about all things ABM, in particular his experience using ABM platforms.
Naseef’s role as leader of the marketing analytics function for an enterprise-sized organisation put him at the centre of selecting, implementing and driving value from an ABM platform.
I was curious to understand what type of ABM platforms there are and the challenges around deriving value from these investments. Naseef shares his insights and opens up a bigger picture than the tactical narrow view of ABM which is all too common.
Tune in to get full value from this engaging discussion.