In this episode Paul Denham talks with Johan Abadie, Senior VP Marketing at Mediafly, about transforming marketing & sales with a data science approach.

The start of the pandemic in early 2020 was a turning point for Johan and his team as he embarked on a mission to rid his organisation of data silos, radically improving the synergy between marketing and sales teams.

Johan shares this transformational journey revealing insights including key hires, mindset shifts, hard lessons learned and must-dos that you can take away and apply to your own organisation.