B2B Uncovered
Welcome to the B2B Uncovered podcast for the curious, nosy or better still those with a thirst to learn from others’ experience, successes and hard knocks at the B2B coalface, peeling back the covers on marketing, sales and growth – hosted by Paul Denham.
B2B Uncovered
How to Ensure an ROI from your Buyer Personas
•
ResearchHQ
•
Episode 10
In this episode Paul Denham talks with Adele Revella, CEO & Founder of Buyer Persona Institute about ensuring an ROI from buyer personas.
We talk about the critical relationship between the B2B buyer journey and buyer personas and how to ensure you're not just going through a tick-box exercise. Adele's advice is clear and uncompromising.
Based on her decades of experience in B2B marketing, we delve into the Five Rings of Buying Insight framework that Adele created that empowers marketers to put this into action without delay.
Tune in to get full value from this engaging discussion.